Exclusive Updates to Power Your Next Campaign

Hi , a valued client of PopShorts, we’re offering the team monthly updates to stay informed on our latest product offerings and trends in influencer marketing for the industry. If you prefer not to receive these insights, you can unsubscribe below—but before you do, you might want to check out the first-to-market opportunity in the next section.. 

PopShorts Named TikTok Alpha Partner for Paid Search

PopShorts is proud to announce that we’ve been named an alpha partner for TikTok’s Paid Search functionality, giving our clients access to test TikTok’s latest ad offering. This exciting development allows brands to engage users through targeted search queries, optimizing campaigns based on real-time search intent. With keyword-based targeting and search-specific budgets, we can help you maximize visibility in a way that further aligns with user behavior on TikTok.

Click here to learn more about this early adoption opportunity.

Navigating Meta’s Brand Lift Changes

In June, Meta quietly increased its minimum budget for brand lift studies by fourfold, now requiring over $120,000 in paid media. If this shift impacts your campaigns, PopShorts offers an alternative solution— third-party brand lift studies for qualifying campaigns. These can deliver additional non-biased insights for a similar spend.

For more details, visit Meta’s Brand Lift Guidelines.

Paid Media Insight: Leveraging New Video Metrics for Carousel Ads

As of September 3rd, Meta has begun attributing video metrics to carousel ads featuring only static images. This means metrics like Plays, Views, ThruPlays, and Completes will now apply to these ads, offering a new layer of performance insight. PopShorts can now confidently quote views for this format of content instead of just impressions, providing more precise metrics to optimize your next campaigns.

This update will help us deliver more accurate reporting on carousel ads.

Your Next Campaign Starts Now

Whether you’re interested in exploring TikTok’s new paid search functionality or Meta’s evolving ad landscape, PopShorts is here to help you navigate the future of social advertising. Reach out to [email protected] for more info.